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Our business was built to evolve, and we are always on the lookout for authentic, innovative ways to grow. With over 1.5 billion other websites out there, we are grateful when someone chooses to land on our patch of the internet, and realise the importance of making each interaction count. Tawk.to has been instrumental in helping us to achieve this.

  Today, consumers turn to top search engines like Google for products, services, or information they require. So you must have a good SEO strategy in place to increase the chances of consumers finding and buying from you. While it’s true that good SEO takes time and work, there are a few tweaks and tricks that can help you improve your SEO overnight. Read on to find out:
1. Revise Your SEO Strategy If your SEO efforts aren’t generating any meaningful results, then there must be something wrong with your strategy. Instead of giving up on SEO altogether, go back to the drawing board and see how you can sharpen your strategy. Review your strategy and see what you can add or remove from it to make it better. You can even do some research on your competitors to see what’s working for them. That way, you’ll gain useful insights that you can apply to your search engine strategy.
2. Use the Right SEO Tools Using the right tools is an important part of developing a successful SEO strategy. And to get tools specifically built for your industry, you must ask the right questions. Read several software review sites to get a clear picture of the best SEO tools available. You can also seek recommendations from a competent SEO consultant.
If you’re doing SEO for dentists, you should also choose the right keyword and keyword phrases. Go for longer tail keywords rather than general ones. Let’s assume, you’re a family dentist. A keyword like “family” will be too general and will reveal all types of irrelevant family-related topics. A keyword like “family dentist” is a bit better, but still too broad. But long-tail keywords like “The best family dentist,” “family dental services,” or “best dentist for families” would be a perfect choice. You could also incorporate words like the name or location of the dental facility to make your keyword phrases even better.

Despite the name of this article, free websites absolutely have their place. Hobby bloggers and even some professionals looking to create digital portfolios can make excellent use of these platforms. However, if you want a site that can grow alongside your business or brand, opting for the quick and cheap solution can lead to bad results.
In this article, we’ll explain the drawbacks of free websites and why you might want to avoid them.
Let’s jump in!
A Brief Introduction to Free Website Services Before we proceed, let’s take a moment to define what we mean when we refer to ‘free websites’. This is any site created using a platform that provides hosting at no charge, including (but not limited to):

• The Word Press.com free plan
• Free plans from popular website builders such as Wix and Weebly
• Self-hosted WordPress installed on a free host such as 000WebHost

We’re not referring to self-hosted WordPress (which is free) installed on a paid hosting plan, or a website using a domain registered for free as part of such a service. Because you’re paying for something in these packages, they’re not free services (although parts of it are).

10 Reasons Free Websites Are Bad As we already mentioned, free websites aren’t bad for everyone. If you feel that none of the points below are a major concern for you, you may be able to make good use of these budget-friendly services.
However, it’s best to know what you’re getting yourself into before you do so. Here are some of the top reasons why free platforms tend to make bad websites.
1. It Might Not Really Be Free For starters, you may be signing up for a subpar service that isn’t even actually free. For example, some platforms promote their trial periods in ways that make it sound like you’ll be getting a site for free.
In reality, you may have to hand over your credit card details or lose access after the trial is over. Worse, if you provided your payment information during the signup process, the provider might charge you without notice.
Another potential issue is hidden costs. For example, you may have to pay higher than normal fees for services such as website transfers, image hosting, professional email addresses, and other advanced features. In summary, make sure to read the fine print before you go all-in with a tasty offer.
2. Free Websites Typically Have Poor Performance and Scalability The most glaring issue that typically comes up with free websites is poor performance. Pages tend to be slow to load, which hurts your User Experience (UX) and Search Engine Optimization (SEO).

This is due in part to restricted hosting resources. In addition to preventing your site from loading in a timely manner, this can also make it hard to scale your site. Limited bandwidth and storage will put a cap on how much content you can reasonably publish.
3. You Won’t Be Able to Use a Custom Domain Another big drawback to free websites is that your site will have a branded domain, such as yoursite.wordpress.com. This looks unprofessional, can be confusing to some visitors, and is not beneficial to your own brand.
Most platforms offer custom domains as a paid add-on. However, you can usually acquire one at a similar or lower price from a domain registrar and pair it with low-cost hosting for a much better effect.

4. Your Provider May Place Ads On Your Site and Limit Monetization Opportunistically common for free website providers to put ads for their own services on users’ websites. This is unfortunate for you because ads can be off-putting to some visitors. Users may also become distracted by them and navigate away from your site.
You might be willing to put up with this if you got a cut of the revenue these ads generate – but you don’t. In fact, most providers prevent you from running your own ads and may even have restrictions regarding your ability to monetize your site at all.
If your primary goal in starting a website is to make money, you’re definitely better off paying to launch it. This will give you complete (or at least more) control over your content and the ability to scale your site over time.

5. Limited Access to Your Site Data Could Cause Problems Free websites usually don’t provide the same level of access to data that paid ones do, especially when compared with open-source solutions such as WordPress. This can lead to a variety of problems, including:

• Lack of access to analytics, which can inhibit your optimization and marketing efforts
• Difficulty moving your site to another provider if you want to switch to a paid platform
• Limited ability to take your site down if you no longer want it to be visible to the public

When you invest the time and effort required to build a website, you want the end product to be yours. Limited control over your own content and data can be frustrating to say the least, s0 factor this into the cost of paying for hosting.
6. Providers Can Shut Down Your Free Website Free website services often include clauses in their Terms and Conditions that enable them to cancel your account for any reason and remove your website from the internet in the process. Usually, this happens due to lack of payment or violation of terms.
In this event, you could lose years of work invested in your site. It’s also possible that your provider goes out of business or otherwise closes its doors. This might also result in your website being permanently deleted.
7. Your Information May Be Sold When it comes to free services on the web in general, it’s pretty safe to assume that the provider is selling your information to other companies. After all, they’re not making any money from you otherwise.
In this day and age, online privacy is more valuable than ever. As such, make sure you know what you’re giving up in exchange for your ‘free’ website.
8. Free Website Builders Provide Limited Customization Options and Functionality Another huge setback that comes with free websites is the lack of customization options and other functionality they provide. Some of these may include:

• Restrictions on which themes and plugins you can use
• Limited e-commerce functionality (or none at all)
• Fewer site-building tools, such as pre-built elements or templates
• A cap on the number of pages you can add
• Minimal or no SEO tools

The old adage ‘you get what you pay for’ definitely applies here. If you’re getting a service that other people pay for at no cost, you’re probably not really getting the same service.
9. Minimal Customer Support Speaking of which, platforms that offer free websites don’t usually provide much – if any – support for non-paying users. At best, you can expect a self-serve knowledge base and maybe a community forum where you can ask other users for help.
This may be fine for small roadblocks, but if you’re facing down a big-time error, you don’t want to be without guidance. Especially if you’re not particularly tech-savvy, paying to have someone in your corner could save you a lot of trouble down the line.
10. You May Encounter More Security Issues Last but definitely not least, your free website may be less secure than similar sites hosted on paid plans. Companies simply aren’t going to invest as much in servers that aren’t supported by paying customers.
On top of that, free websites have a reputation for distributing malware. Not only is this horrible for your users, but it could also seriously damage your brand’s reputation.
Conclusion
The offer of a free website can be tempting. However, if you actually want to bring traffic to your site and grow it into a digital brand, signing up for one of these services is starting on a bad note.
Free websites tend to have poor performance and security. They’re impossible to scale effectively, and you’ll miss out on many of the features that make starting a website worthwhile, including a custom domain, monetization opportunities, and customization options.

All industries have been impacted by the COVID-19 crisis, with varying degrees of severity. Some have stronger defenses, while others will struggle to return to a constantly shifting “normal.”
Consumer demand patterns are shifting, global supply chains are disrupted and remain under pressure, and different regions, markets and governments are responding uniquely to the COVID-19 crisis. Companies must continuously adapt to new and uncertain market conditions. Informed by daily conversations with our clients, we offer industry-specific advice on what leaders should consider doing now and next.

Even before COVID-19, many organizations faced considerable IT challenges. Now, COVID-19 is pushing companies to rapidly operate in new ways and IT is being tested as never before.
As businesses juggle a range of new systems priorities and challenges― business continuity risks, sudden changes in volume, real-time decision-making, workforce productivity, security risks―leaders must act quickly to address immediate systems resilience issues and lay a foundation for the future. Leaders in the chemicals industry, for example, are recognizing resilience as a key success factor.

Once we reach the other side of this pandemic, it will be important to establish long-term strategies for greater resilience and to apply lessons learned from the experience to create a systems and talent roadmap that better prepares your company for future disruptions.

In the face of the COVID-19 crisis, leaders have had to act quickly to optimize their company’s resilience—re balancing for risk and liquidity, while assessing opportunities for growth coming out of the downturn. Current and future viability depend on swift C-suite action, including near-term actions for stability and strategic moves that will create new futures for companies and industries.
Immediate action is needed to address short-term liquidity challenges, but also to solve for costs and profitability and generate funding to invest in new opportunities, including M&A. Many CEOs are faced with plummeting sales and revenue and increased costs. Interventions to adapt may require investments in key technologies, processes and people. For some, liquidity has become a matter of survival.
Actions taken now can have an immediate impact on the survival of the company, how quickly it rebounds from the global downturn, and its financial health and sustainability going forward.

With the COVID-19 crisis, fundamental changes in consumer behavior, supply chains, and routes to market are knocking companies off balance. Responding to the pandemic has underscored the need for leaders to accelerate the adoption of agile ways of working and value chain transformation to help outmaneuver uncertainty.
Becoming an Intelligent Enterprise means shifting from top-down decision-making, empowering teams guided by purpose, driven by data, powered by technology and enabled by cloud for faster speed to market. It calls for razing rigid structures and creating a porous organization with modules that plug and play. The Intelligent Enterprise is capable of dynamic self-management and continual adaptation. It is built for agility, resiliency and growth.

Adopting a distributed global services model can also help large organizations across industries—from oil and gas to communications and media—to diffuse enterprise risk. Automating routine tasks with human+machine models, where everyone is a knowledge worker, can also help to serve businesses now, and to position them for growth post-COVID-19.

And now, more than ever, the supply chain is critical.
Companies need to develop a rapid response to address current disruptions and to re-purpose and reshape supply chains for the future by increasing both resilience and responsibility.
Your business needs to have a plan to execute on with unexpected supply chain shortfalls. Call Us We can assist! Visit us at PYR Concepts